Strategic Consulting

Supporting medical and marketing clients in high-level decision-making across the life-cycle.

Knowledge, experience and expertise to guide clients and accelerate the decision pathway to coherent and effective strategies including communications planning, launch planning, gap analyses, market access, product positioning, branding and creative, digital strategies, competitive intelligence, and compliance.

For more information please contact Gemma Pfister at Gemma.Pfister@kp360group.com

PinPoint^™

Enriched Publication Planning

Enriched Publication Planning – is anyone listening?

To truly understand what is communicated and heard, our clients turn to PinPoint™, KnowledgePoint360’s unique multichannel approach to publication planning.

Only KnowledgePoint360 integrates classical and digital channels that:

• Determine whether HCP opinion and understanding reflects published clinical data
• Employ unique alternative metrics to identify the most appropriate communication channels for data dissemination
• Measure the true reach of publications and data

For more information please contact Helen Hey at helen.hey@kp360group.com

eIF^™

electronic Impact Factor

The first electronic impact measurement for data dissemination that uses a multichannel approach to optimize decision-making and data impact; helps more precisely assess manuscript and journal impact in the digital world.

For more information please contact Helen Hey at helen.hey@kp360group.com

SPLASH^™

Multichannel Analysis

Do you make ripples or waves? It’s too risky to make assumptions!

For an online world, our clients get the answers they need in a tailored analysis from KnowledgePoint360, the leaders in multichannel healthcare communications.

Leverage deep and unbiased insights into HCP educational needs and drivers, to ensure a relevant and high-impact content strategy:

• Understand new market trends and take a focused innovative approach to competitor benchmarking
• Obtain unique metrics to measure the effectiveness and reach of medical and marketing strategies

For more information please contact Helen Hey at helen.hey@kp360group.com

eX3^™

Extending External Expertise

When building an integrated, innovative approach to the identification and engagement of external experts, clients need to consider both the online and offline space. eX3 is KnowledgePoint360's proprietary approach, creating a comprehensive foundation for identification and subsequent engagement of respected external experts.

The eX3 strategy ensures the ultimate tactical plan is aligned to strategic goals and is tailored to client and product educational needs across multiple channels.

For more information please contact Helen Hey at helen.hey@kp360group.com

QuickStep^™

Branding Fast

Creative excellence and scientific expertise combine to rapidly achieve optimized brand solutions.

• Leverages in-depth scientific and strategic expertise to quickly articulate the brand positioning and personality
• Frames the brand in words, symbols and images, through creativity in step with the healthcare environment
• Integrated implementation expresses the brand across all media and communications channels

For more information please contact Gemma Pfister at gemma.pfister@kp360group.com

TalkingPapers^™

Bringing data to life; Talking Papers helps to highlight important educational messages, as the author talks through a paper or clinical trial. The video summary brings a paper to life, helping busy professionals understand the clinical implications in an engaging and digestible format.

eMedFusion’s templated software ties together video, slides and audio in an elegant program that can be deployed quickly across desktop and mobile platforms, or embedded within an existing website.
For more information please contact Helen Hey at helen.hey@kp360group.com

External Expert Engagement

Knowledge management strategies to ensure accurate information is readily accessible for discussions among Thought Leaders.

• Identification of Thought Leaders in both offline and online environments
• Devising comprehensive Thought Leader engagement programs, relevant to a therapy area, covering: advisory panels or boards, preceptorship programs, resource centers and management databases.

For more information please contact Helen Hey at helen.hey@kp360group.com

Publication Planning and Implementation

PinPoint^™, is enriched publication planning. Only KnowledgePoint360 integrates classical and digital channels that:

• Determine whether HCP opinion and understanding reflects published data
• Employ unique alternative metrics to identify the most relevant communication channels for data dissemination
• Measure the true reach of your publications and data

All this, on top of our 40 years’ excellence in supporting clients’ publication planning;

• Compliance controls, in accordance with guidelines and current best practices
• Publication plan development
• Publication Plan management and support of clients’ management tools
• Medical writing and editorial support for authors
• Key paper summaries and ‘Talking Paper’ solutions
• Membership of MyVHow – medical publications community
• Platinum sponsor of ISMPP 2013

For more information please contact Helen Hey at helen.hey@kp360group.com

SlideSorter^™

Slide management platform to ensure controlled and appropriate access to approved slides.

eMedFusion’s proprietary platform allows global and cross-functional teams to share and access the latest slides. Individual users have confidence that they have the most up-to-date information readily available and they can build their own customized presentations.

Corporate teams can be sure that access to slides is controlled, with special features to support compliance and manage version control.

For more information please contact Helen Hey at helen.hey@kp360group.com

MDPROfile^™

Thought Leader Management

MDPROfile enables companies to manage and track their interactions with Thought Leaders, and helps to match Thought Leader profiles with program needs.

eMedFusion’s powerful online tool provides secure access to areas of expertise, professional details, collaboration history and contact information. A proprietary ranking algorithm ensures objectivity and tracking tools monitor Thought Leader activities within the overall program.

For more information please contact Helen Hey at helen.hey@kp360group.com

Physicians World Speakers Bureau

Our customizable workflow solution manages speaker programs, while incorporating customers’ rules and processes to adhere to stringent compliance requirements.

• Simple, intuitive navigation
• A clear workflow trail
• Easy-to-use dashboards and search features
• Automated adherence to rules governing contracts, expenses, and payment limits
• Electronic contracting
• Granular audience tracking
• Extensive reporting capabilities to assure adherence to compliance requirements

www.pwspeakersbureau.com

For more information please contact David Duffy at david.duffy@kp360group.com

MyVHow^™

Publication Plan Community

A unique benchmarking solution for medical publication professionals, powered by the experience and analytical skills of TGaS Advisors. Private subscribers benefit from data-driven analyses, and confidential insights gained from their peers in the community.

• A thriving community with more than 60 medical publications professionals from 11 large, mid-size, and small pharmaceutical and biotechnology companies.
• Provides members with the opportunity to drive questions out to a group of their professional medical publication peers and benefit from data-driven insights.
• Delivering ‘outside-in’ perspectives to help inform strategic decision-making.
• Subscribers receive confidential answers and insights through benchmark reports, and also gain further insights through anonymous group teleconference discussions that enable the members to delve deeper into each topic.

For more information please contact Cherie Whitmore at cherie.whitmore@kp360group.com

Organization Alignment360°^™

Assesses where commercial operations teams are in establishing status as “indispensable business partner” with key stakeholders.

Since partnership is a two-way street, this tool captures both sides of the partnership equation. Results translate directly into specific, practical actions for continuous improvement

www.tgas.com

For more information please contact Anna McClafferty at amcclafferty@tgas.com

Congresses & Events

Our teams have decades of experience in maximizing engagement and information exchange in live and virtual events.

• Advisory boards
• Investigator meetings
• Scientific symposia
• International conferences, with webconferencing
• Virtual meetings and platforms
• Product theaters
• Promotional dinner meetings
• Exhibit strategies, design and management, with interactive communications technologies www.medex-media.com
• Training meetings

For more information please contact Helen Hey at helen.hey@kp360group.com

Disease Education

Providing education and information to healthcare professionals through multichannel initiatives using a combination of live events, print materials, and digital activities.

Working with Thought Leaders across medical disciplines, we apply adult learning principles including interaction and reflection strategies, reinforced through use of multiple educational interventions that result in practice improvements and appropriate product use.

For more information please contact Helen Hey at helen.hey@kp360group.com

Educational Materials

Effectively delivering education and information to healthcare professionals, via their preferred communications channels. For example:

• Key paper summaries
• Slide resources
• Case studies
• Q&A documents
• Disease management series
• Product monographs

For more information please contact Helen Hey at helen.hey@kp360group.com

TILT^™

Training Innovation and Learning Technology

TILT^™analyzes, compares and contrasts your current learning technology capabilities, processes, utilization and adoption levels with those of peer and benchmark companies.

www.tgas.com

For more information please contact Jeff Wojcik at jwojcik@tgas.com

Promotional Programs and Materials

To deliver high impact e-detailing, exhibits (MedexMedia) and sales support materials; compelling program formats and award-winning speaker training solutions and multichannel promotional solutions to strengthen message retention with speakers and program attendees

For more information please contact Helen Hey at helen.hey@kp360group.com

International Congress on Drug Therapy in HIV Infection

“The Glasgow Congress” - one of the world’s largest and best-known conferences on HIV/AIDS. A highly scientific program delivered in a series of plenary sessions and sponsored satellite symposia. The congress is held in alternate years; HIV12 takes place in November 2014.

KnowledgePoint360 was instrumental in establishing this Congress in 1990 and serves as the Organizing Secretariat.

For more information please contact Sarah Turner at sarah.turner@kp360group.com or visit www.hivdrugtherapy.org

epath^™

Shaping Digital Strategy

A novel, proprietary approach to understanding the digital landscape and building a digital roadmap. This powerful custom methodology enables a penetrating look into online activities within a therapy area, upon which we help clients build a clear digital road map and prioritized tactical plans.www.emedfusion.com

For more information please contact David Hogben at david.hogben@emedfusion.com

Training Programs

Deep knowledge of science and medicine combined with an extensive understanding of adult learning principles

• A broad range of training and development services
• Experience includes training for both field force and medical science liaison teams, through their preferred learning channels and environments

For more information please contact Helen Hey at helen.hey@kp360group.com

HIV in the Americas

A treatment-focused meeting, covering key aspects of therapy in HIV/AIDS. The annual congress was first held in 2013 in Sao Paolo. A 3-day meeting bringing together established experts to discuss issues with particular relevance to Latin America.

Visit www.hivamericas.org to find out more.

Partnering Pharma Teams

Combining scientific and industry knowledge to anticipate client needs. Activities include:

• Needs evaluation
• Publication summaries
• Competitor analyses and reports
• Congress presence planning
• Objection handlers and FAQs
• Literature monitoring
• Implementation toolkits for affiliates

For more information please contact Helen Hey at helen.hey@kp360group.com

Drug-Drug Interactions in HIV and Hepatitis

Working in partnership with the University of Liverpool to provide up-to-date information on drug-drug interactions in HIV and viral hepatitis, online and via mobile applications.

For more information please contact Mandy Shore at mandy.shore@kp360group.com or visit www.hiv-druginteractions.org and www.hep-druginteractions.org

Viral Hepatitis initiative

This annual congress is led by a world-class, experienced Scientific Committee. The next congress will be held in Frankfurt in September 2013.

For more information please contact Sophie Lea at sophie.lea@kp360group.com or visit www.viral-hep.org

Digital Solutions

Strategic consulting, technological innovations and interactive design and development services that inject a fresh perspective into every engagement.
Our inventive solutions help clients stay ahead of the competition and meet marketplace challenges, with measurable results.

www.emedfusion.org

For more information please contact David Moore david.moore@kp360group.com

National Diabetes Education Initiative (NDEI^®)

Winner of the 2013 Interactive Media Inc Outstanding Achievement Award in Healthcare

“Your website has excelled in many areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.”

Robust platform of clinical information and skillfully designed programs that augment knowledge and practice gaps in diabetes with the goal of enhancing patient care.

NDEI is a multicomponent, award-winning, educational initiative-offering clinically relevant information and skillfully designed programs that augment knowledge and practice gaps in diabetes to enhance patient care.

NDEI partners with pre-eminent Thought Leaders in endocrinology, cardiology, and primary care to educate US healthcare professionals via innovative formats.

For more information contact Danielle Gabriel at danielle.gabriel@kp360group.com or visit www.NDEI.org

Speakers Bureau, Workflow and Compliance Solutions

Optimizing effectiveness of Speakers Bureau programming through solutions that combine compliance-driven services, innovative software technology, and strategic medical communications.

www.pwspeakersbureau.com

For more information please contact David Duffy at david.duffy@kp360group.com

Committee on Cardiovascular and Metabolic Diseases (CCMD^®)

CCMD ^® is a multifaceted educational initiative that designs scientifically rigorous and clinically relevant programs to help reduce cardiovascular risk burden.

Since 1996, CCMD^® has educated healthcare professionals about conditions that contribute to cardiovascular risk, including dyslipidemia, hypertension, diabetes, inflammation, and obesity, via innovative programs spanning live, print, and digital formats.

For more information please contact Danielle Gabriel at danielle.gabriel@kp360group.com or visit www.CCMDweb.org

Benchmark-based Advisory Services

For continuous improvement of commercial organizations within pharmaceutical and biotech companies – answering the question “How do other pharmaceutical companies do it?”^®

www.tgas.com

For more information please contact Gary McWalters at GMcWalters@tgas.com

Independent Education Initiatives

‘State of the art’ knowledge resources, developed with world-renowned faculty, providing global congress and web initiatives to healthcare professionals.

A series of independent, multi-sponsored educational initiatives including:

• International Congress on Drug Therapy in HIV Infection
  www.hivdrugtherapy.org
• HIV in the Americas
  www.hivamericas.org
• Drug-drug interaction in HIV and Hepatitis
  www.HIV-druginteractions.org
  www.hep-druginteractions.org
• Viral Hepatitis Congress
  www.viral-hep.org
• National Diabetes Education Initiative
  www.NDEI.org
• Committee on Cardiovascular and Metabolic Diseases
  www.CCMDweb.org

To discuss ways in which you can work with KnowledgePoint360 on educational initiatives, contact Viv Adshead at viv.adshead@kp360group.com